Case Study

PetBudsUK

A UK-based pet brand offering premium pet products online. Over 1.5 years, SearchMeLocal managed their complete SEO, PPC, and Social Media — scaling organic traffic, paid campaigns, and growing their presence across 5 platforms simultaneously.

Project Overview

Petbuds came to us as a growing pet brand with strong ambitions but limited digital visibility. Over the course of 1.5+ years, we took ownership of their SEO, PPC, and Social Media Management across Facebook, Instagram, YouTube, LinkedIn, and Pinterest.

Our SEO efforts resulted in 10 keywords ranking on Page 1 of Google, driving consistent organic traffic growth. On the paid side, we managed Google Ads and Meta Ads campaigns achieving a peak ROAS of 5.2. Social media was built from scratch — starting from 0 followers and growing a loyal, engaged community across all platforms.

Proof Agencies Can Rely On

Results matter more when your clients can see them. Our white label SEO work supports agencies with consistent rankings, steady traffic growth, and measurable outcomes that help retain clients long term.

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Projects delivered

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Client satisfaction & retention

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Years in digital marketing

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Expert team members

The Challenge

Zero Sales Despite Effort

Highly competitive UK pet accessories market
Brand launched with no sales pipeline
Competitors dominating search and paid channels
No strategy connecting traffic to revenue
Budget spent with nothing to show

Wrong Channels, Wasted Spend

WordPress site too slow for tracking
SEO built visibility but not sales
Meta Ads consumed budget, no return
TikTok Ads drove reach, zero revenue
Four channel attempts — zero breakthrough

No System to Scale

No proper eCommerce tracking in place
Merchant Centre not set up correctly
Google Ads never tested for revenue
No way to measure what drove sales
Growth impossible without right foundation

Our Solution

SEO — Keyword Strategy & On-Page Optimisation

We built a targeted keyword strategy around high-intent pet product searches in the UK. On-page optimisation, content updates, and technical fixes resulted in 10 keywords reaching Page 1 of Google, with GSC impressions growing to 86.1K in March.

PPC — Google Ads & Merchant Centre Setup

We migrated spend into Google Ads and Merchant Centre — the channel that finally converted. Our best month recorded a ROAS of 5x, with total revenue reaching £44,442 over 8 months and still scaling.

Multi-Channel — Meta, TikTok & UK Influencer Marketing

We tested Meta Ads, TikTok Ads, and UK influencer partnerships to build brand awareness and reach new pet owners. Each channel informed the strategy — helping us find what worked and double down on it faster.

Real Results, Real Numbers

Overall Performance

PetBuds started with zero sales and zero online visibility. After testing multiple channels and finding the right strategy, here’s what 12 months of consistent work delivered:

£42,449.12 total revenue generated
5x ROAS on Google Ads & Shopping
7,400+ organic users driven to the site
10+ high-intent keywords on Page 1 on UK search engines
1.08M impressions via Google Search Console
4.93K clicks from organic and paid search

Google Search Console Results

Clicks: 15.7K verified clicks over 16 months
Impressions: 783K — from zero visibility
Avg. Position: 0.5% across all tracked keywords
Growth: 20.1 — consistently improving

Google Analytics Overview

Total Users: 57,210 across all channels
New Users: 44,450 total recorded
Engagement: 75.89% average
Total Revenue: £42,449.12 generated

Search Engine Rankings

#3 on Google for “Indestructible dog toys”
10 keywords ranking on Page 1
5 keywords ranking within the Top 5
100% organic— zero paid ads throughout

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What Our Client Says

We’ve had an excellent experience working with SearchMeLocal. Since they began managing our SEO, we’ve seen a significant increase in website traffic, online enquiries, and sales. Their team is knowledgeable, proactive, and genuinely committed to helping our business grow. The results have exceeded our expectations, and we’re delighted with the progress. We wouldn’t hesitate to recommend SearchMeLocal to any business looking to improve its online visibility and generate more sales.

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